Learn how to promote and grow your ePharmacy - eshop
This 15 hour seminar on ePharmacy business will help you create a solid business plan that will optimize your eshop's performance and growth. We aim to provide you with the strategies and tools that will differentiate your brand in one of the most competitive sectors of e-commerce where products are almost similar in all main players.
This seminar covers all essential aspects of the ePharmacy sector, including: profitability strategies, differentiating your brand, digital marketing tactics,SEO basics, necessary CRM features, and comprehensive technical insights ranging from platform selection and strategic partnerships to tools, competitive analysis, and fostering customer loyalty.
This program is offered Live Online in Greek. See more information in our Greek page.
New dates will be announced soon.
The ePharmacy Masterclass is addressed to:
- ePharmacy owners and administrators
- Pharmacists
- Marketing and Sales executives in Pharma
- Developers, consultants and digital marketers who support ePharmacies and eshops
New ePharmacy - eShop, Platform Migration, Redesign
- Open-Source Platforms vs Custom
- Migrations and SEO
- ERP and other integrations
- Maintenance
- CRO: who is it for and how to do it
ePharmacy Business I
- Branding and Differentiation
- Profitability
- Digital Marketing Costs and partners
- Promos vs Services
- Always on Discounts and free-shippings
ePharmacy Business II
- ePharmacy Business II
- Product categories
- Competition monitoring
- Marketplace and data
- Operations and other costs
- Export in other countries
ePharmacy Digital Marketing
- ePharmacy Digital Marketing
- Platforms
- Strategy
- Audiences and targeting
- CRM
- SEO
Scaling business
- New platforms
- CRO and opportunities
- Loyalty
- Lifetime Value
- NPS
- Advanced Product Pages
- Advanced Catalog listings
Need more information?
Contact our Academic Advisor
Petros Gardiklis is an experienced eCommerce and Digital Marketing Consultant.He has worked for 5 years as Digital Manager at L'Oréal Hellas in the area of selective brands (Lancome, YSL, Armani, ...
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