Article in capital.gr by the Certificate in Digital Marketing team.
The digital landscape is evolving rapidly, and even casual internet users encounter new developments daily. With literally thousands of tools available to businesses, it's more than clear why digital marketing is essential for promoting services and products.
However, leveraging these powerful tools to effectively promote a brand requires more than just knowledge. A brand must quickly adapt to changes and be able to understand, appreciate and take advantage of new information and opportunities.
Take, for example, Google SGE, the new major technology breakthrough that will change the way we search over the internet. Hellenic American Union’s experience team of digital marketing instructors explain what exactly this innovative tool does and how it is going to radically change digital marketing.
Read the article here