Google Ads and GA4 Workshop
Digital Marketing | Sales
Starting Soon
40-hour workshop on Google Ads & GA4
Explore the powerful Google AdsTM and Analytics tools and be able to fully design, assess, monitor and optimize your Google Ads campaigns. Learn how to create and structure your account, create campaigns, adgroups, target users, produce the right text ads and select the right keywords. Understand bid types, reporting features and tracking mechanisms.
Learn how to measure and optimize your digital marketing campaigns and your web site traffic through Google Analytics.
The seminar fully covers exam material for Google Ads Display, Search and Video Certifications and Google Analytics Individual Certificatin exams, and participants can take the exams at the end of the course.
This workshop is offered in Greek. See more information in our Greek page.
Special fees apply for our alumni.
New course dates for our 2024 classes will be announced soon.
If you want to get started with Google Ads and Analytics, set up Google Ads campaigns, monitor and optimize them, then this course will not only show you how to use Google Ads for your business, but it will also prepare you for the Google Ads Certifications.
No previous experience in Google Ads and Analytics is required. However some basic knowledge on digital marketing terminology will help, although it is not mandatory.
This workshop is offered in Greek. See more information in our Greek page.
- You will understand how Google Ads work and how Google Ads can help you in the context of modern online PPC advertising and Search Engine Marketing
- You will learn to set up different types of campaigns
- You will get acquainted with the most popular reports and metrics of the platform
- You will be able to work better with your Digital partners if you outsource Google Ads campaigns
- You will learn why a company should invest in Google Analytics and what kind of investment should be made in this platform
- We will analyze different strategies for different industries around data entry
- You will be able to evaluate basic Google Analytics reports
- You will create custom dashboards and reports based on specific goals
- You will set realistic goals and measure performance based on your needs online
Google Ads
- Google Ads Introduction
- Account Structure
- Google Ads Search
- Google Ads Display
- Google Ads Video
- Creating the campaign
- Optimizing and evaluating campaigns
- Creating your own campaign
GA4
- Introduction to GA4
- Analysis with GA4
- Configuring Google GA4
- Capturing Data to GA4
- Set up your own GA4
#1 - Create a Search Campaign
#2 - Create a Display Campaign
#3 - Create a YouTube Campaign
#1 - Account Structure
#2 - Custom Reports
Angelos Nikolopoulos
Digital Strategist, DirectBookings, Growth Agency, Adaplo
Angelos Nikolopoulos is the founder and Digital Strategist at Directbookings, one of the fastest growing Hospitality Digital Marketing Agencies in Greece, which focuses on the travel industry exc ...
Learn moreCertify with Google Certifications
Completing this 40 hour workshop will give you a road map to study and go for the Google Ads Certification exams and Google Analytics Individual Certification Exam.
Google Certifications exams are free of charge and a value for money add-on to your CV!
You can register, or have your employer register you up to one day before the start date of the program if there are still available places. Add the program to the shopping basket. The first time you place an order you need to register. For company registrations please check the box “I am booking on behalf of my company”. Then, you fill out your personal details and you select an invoice or receipt to be issued. Then you must pay the tuition fee. Payment is available by: a) debit, prepaid, or credit card (interest-free installments will be visible if available), b) Bank payment ID, that you can use to pay at the bank or via ebanking, or c) IRIS and direct debiting your bank account.
Please note that once you successfully place your order you will receive an automated confirmation message. This does not mean that your registration is complete. Your place is reserved once you pay the relevant tuition fee. When payment is visible, we will contact you to confirm your registration.
Special discounts apply to our Digital Marketing Courses alumnus. Contact us at 210-3680064, training@hau.gr to learn more
The seminar can be organized exclusively for your company, if there is a group of people who wishes to attend. The content, dates, and schedule will be tailored to your employees' needs.
