Sofia Voutsitsoudi

Sophia is a Senior Media Manager at Kaizen Gaming, one of the Oastest growing GameTech companies internationally. 

Sophia has over 20 years of experience in designing and implementing Marketing Media strategies, gaining deep knowledge of both the online and offline media ecosystem.

She is a believer that the Media environment is one and unified. He believes that: "consumers work as a whole, they don't separate Marketing actions and Digital Marketing actions. We are called upon to do Marketing for today's consumers and this is simply at the heart of what is now Digital".

She studied Tourism Management, but from her student days she already knew that advertising and especially media had stolen her heart, choosing it as the topic of her thesis.

She has worked in major advertising agencies and for many multinational and local big accounts such as Unilever, Coca-Cola 3E, Panteliadis Group (My Market, Kerrygold, Epiros, etc.) Melissa, Hyundai, Mevgali and many others.

She worked for 15 years at Vodafone as Digital & Biddable Media Lead, part of the company's wider Marketing Communications team.

In 2018 she took over the "Agency to inhouse transition" and has since led the now full inhouse Digital & Biddable media team for all Digital channels.

She has been a member of the Digital Team of the Association of Greek Advertisers (SDE) and is an active and frequent participant in the wider Digital Marketing market as a member of award juries (Peak Awards, Digital Media Awards, etc.). Sofia is an instructor in the Certificate in Digital Marketing of the Hellenic American Union.