Konstantinos Danias

From the very first steps of his career, Konstantinos Danias has been an innovative, business-oriented, digitally native, data-driven professional. From 2009 to this day he has held various senior positions in corporations like WPP, Upfield, and AB Vassilopoulos. In these roles, he was responsible for both digital and traditional marketing and planning . He was given the opportunity to deep dive into all marketing Ps, comprehend the process of shaping a business and its brands' performance, and develop the ability to achieve crucial market and financial KPI results to key stakeholders. Through innovative, disruptive thinking and execution management, he has been shaping and delivering solid strategic plans for brands and businesses, ensuring at the same time the development of his team, and cooperation with other business functions as they may all co-develop the right culture and thought leadership.

Konstantinos is an innovative marketer, who always strives to come up with a new approach and who is not afraid to get out of his comfort zone and adapt to the new normal. He spends a lot of time understanding the needs, the goals, and the background before jumping into conclusions and ideas. What he values the most, as a professional, is building and maintaining excellent relations both with internal and external stakeholders, something that has acted in his professional career as an ongoing proof of his exceptional interpersonal skills. Konstantinos is a key instructor at the Certificate in Digital Marketing of the Hellenic American Union, teaching the Programmatic Advertising Session.