From Branding to Performance KPIs
Have you ever wondered why some advertising campaigns achieve impressive results while others struggle to justify their budget?
The answer lies inbranding and performance marketing synergies
On January 20, we're hosting a free webinar with 4 established industry professionals and Certificate in Digital Marketing instructors, and we'll show you how to create campaigns that combine branding, with targeted performance marketing activities, maximizing results.
We'll discuss:
- What is the role of branding in performance and how KPIs are affected
- How do upper funnel actions enhance performance marketing results?
- How does SEO and Ranking relate to Branding & Performance Marketing?
- Social Media & Performance Marketing
- Full funnel brandformance Strategies
- Case studies, examples from the Greek and foreign market
- Q&As with the speakers
Speakers
- Konstantinos Androutsos, Chief Marketing ROIX & Academic Advisor
- Kyriakos Zenios, Founder & SEO Expert of Salty Digital
- Jason Kataropoulos, Chief Commercial Officer, Atcom
- Charalambos Kyriakou, Digital Marketing & Social Media Manager at Lidl Hellas & Lidl Cyprus
The event is for digital marketers, social media marketers, entrepreneurs and those who want to know what Performance Marketing is, how it determines the performance of a brand and advertising budget, trends and best practices.