Performance Marketing: Business Development with high-end targeted strategies
Our Performance Marketing Crash Course took place on Wednesday, September 11, 6:00 to 8:30 p.m. at the Hellenic American Union Theatre.
This event was organized as part of the Hellenic American Union's comprehensive educational program, the Certificate in Digital Marketing, and was dedicated to Performance Marketing—one of the most effective strategies for digital advertising and business growth. In today’s business where digital campaigns are essential for achieving measurable results, Performance Marketing offers a reliable way to maximize the return on your marketing and advertising investments.
With presentations by industry experts, we explored what is Performance Marketing , its benefits, and how it can be effectively applied. Attendees learned how to spot opportunities, discover how they can optimize campaigns, and understand how they can achieve business objectives through data-driven methods.