The Hellenic American Union was proud to sponsor this year’s All Things Performance Marketing conference, emphasizing the critical role of Performance Marketing in our educational programs, particularly the Certificate in Digital Marketing.
The event, held on January 23, 2025, at OTE Academy in Athens, featured valuable insights from industry leaders. Representing the Hellenic American Union, Konstantinos Androutsos, Academic Advisor for the Certificate in Digital Marketing and CMO of RoiX Performance Marketing Agency, delivered a presentation on combining branding strategy with performance marketing tactics. Presenting a case study on an SME business, siakos.gr case study, he highlighted the opportunities that Brandformance creates for businesses. Additionally, Vasilis Stathopoulos, founder of SalesCaptain, a B2B specialized marketing agency and instructor for the Certificate in Digital Marketing, presented key strategies for B2B digital marketing.
As part of the event, we held a giveaway, awarding Efi Stavropoulou a free spot in our E-Learning Professional Course in Digital Marketing and offering Sofia Gazi and Dimitris Bakas 50% discounts on the Certificate in Digital Marketing.
Looking forward to seeing digital marketing enthusiasts in future events where HAU is a major contributor.
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