The Hellenic American Union is proud to continue its sponsorship of the All Things Performance Marketing Conference 2025, organized by Boussias Communications. This year’s conference will take place on January 23, 2025, at OTE Academy in Athens.
The Hellenic American Union will be represented by Konstantinos Androutsos, Academic Advisor for the Certificate in Digital Marketing program and CMO of RoiX Performance Marketing Agency. Mr. Androutsos will deliver a keynote speech focused on Brandformance, the intersection of branding and performance marketing. His presentation will feature research insights and case studies, highlighting the role and effectiveness of Performance Marketing in achieving measurable results and enhancing brand visibility.
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